Mid-Size Business - Media Marketing Associates Inc

As media professionals you may wish to reach Mid-Size Business from time to time.

Mid-size business is defined as firms with 100-999 employees. This segment breaks down by number of firms and number of employees, as follows...


Base# Employees in Firm	# of Firms	% of TOTAL Firms	TOTAL # Employees(000)	% of TOTAL Employees
100 - 249	125,012	1.5%	18,454	16.6%
250 - 499	30,590	.4%	10,254	9.2%
500 - 999	11,038	.1%	7,327	6.6%
100 - 999	166,640	1.9%	36,036	32.4%
Source: U.S. Department of Labor 2007, Q1

While mid-size business comprises only 1.9% of all business firms in America, it does employ 32.4% of the workforce.

We will help you create your own package from our 87 Mid-Size Business magazines covering all American business segments. Here’s an example of the packaging process using 22 of our 87 Mid-Size Business magazines. We call it Mid-Size Business Select.

Our readers are owners, partners and top-level management of American mid-size companies; defined as companies with 100-999 employees.

The Mid-Size Business network reaches 957,969 subscribers and approximately 2,873,907 total executive readers in companies of 100-999 employees.

We accomplish this by:

Selecting the leading publications of each industry and profession.
Surveying these publications’ readers to determine their business and professional profiles.
Establishing a 40-50% discount for all advertising that we sell in these publications through our exclusive packaging process.